Books

We have extensive experience in launching and promoting books, through our work for major bookstores and publishers.

We have run many publicity campaigns for this leading bookseller, including Homebru and The List, to promoting sales, conceptualizing “100 Books to Read before you Die”, to launching the online store.

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We have launched several titles for Quivertree, including running the publicity campaign for the “Real Meal Revolution” which sold over 200 000 copies. We have also launched books for celebrity chefs such as Peter Goffe-Wood and Phillippa Cheifitz.

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We manage social media campaigns for Van Schaik and have assisted with promotional and PR strategies for the brand.

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We have run publicity campaigns and author roadshows for a range of titles.

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Educational

The Catalyst team has extensive experience in marketing and public relations in secondary and tertiary education – both in the public and private education sectors.

We evolved the Milpark Education brand, and developed a comprehensive marketing and communications strategy, which we implemented for this dynamic and rapidly expanding business, which has subsequently been bought by a global education entity.

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Environmental

Our business values are strongly aligned with sustainability. We enjoy working for environmental agencies, lobbyists, motivational speakers, ecobrands and businesses that offer environmentally friendly solutions.

We execute stakeholder communications, publicity and advertising for the ROSE Foundation (Recycling Oil Saves the Environment), which is funded by the lubricants industry, to ensure the responsible recycling of used oil.

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We manage the publicity campaigns, social media and advertising for this global renewable energy brand, which is involved in large-scale solar and wind energy projects.

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We assisted in a publicity campaign to raise awareness about this environmental initiative the related working for water project it coordinated.

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We have assisted Braam Malherbe for many years with his marketing, sponsorship strategy and publicity campaigns to position him as a leading extreme adventurer, motivational speaker and environmentalist.

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We have assisted shark warrior, environmentalist, master diver, underwater documentary filmmaker and motivational speaker, Lesley Rochat, with publicity campaigns to build her profile and awareness about shark-related environmental issues.

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Financial

Our team experience in business to business PR, has enabled us to work for a range of leading financial brands.

We launched and developed the Moore Stephens brand in South Africa and managed their marketing strategy and materials, brand communications and large events for several years.

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We initiated the hugely successful Accelerate Cape Town Inspirations Sessions events sponsored by Allan Gray, where we attracted a large target audience and exceeded their business objectives.

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We manage the publicity for the Sable Group, effectively positioning the brand in its markets and building its reputation. We have positioned key spokespersons as experts and thought leaders.

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Food & Beverages

We have worked with quality food products, beverage brands and chefs. We love working on innovative entrepreneurial brands and we have launched and promoted a number of trendsetting South African brands. Our team has strong experience in marketing the wine and tourism industry and we are aiming to grow our work in this sector.

We have assisted Simon Mantell with publicity campaigns for key developments in his business.

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We launched Red Espresso into the South African market and positioned the brand through publicity and events.

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We ran a range of publicity campaigns to launch and promote BOS Ice Tea and to build its market.

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We assisted Cordon Bleu chef Jenny.

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Law

Besides a background of executing marketing and PR for legal firms such as ENS, we have provided a range of services including strategy development, brand evolution, design of marketing materials, websites, publicity campaigns, conferences, seminars and networking events.

We have run many publicity campaigns for Herold Gie positioning the firm as a leading legal voice and its key spokespersons as experts in their fields.

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We managed the rebranding, marketing materials, website development and advertising for Du Plessis Curran Attorneys.

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Medical

We have run publicity campaigns and developed marketing materials for medical specialists in diverse fields ranging from plastic surgery to sexology and dentistry.

We advised Dr Geldenhuys on marketing strategy and materials and executed publicity campaigns to communicate his specialized offering to his market.

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We have launched a range of books for Dr Wasserman, also known as Dr Eve.

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We have overseen the redesign of Dr Van Tonder’s brand identity, marketing materials and website, and assists him with advertising and publicity campaigns.

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We manage the PR, publicity and stakeholder communications for the Independent Community Pharmacy Organisation (ICPA).

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Property

We have managed publicity and aspects of marketing for various developers and property managers. Our work has included building websites, designing and producing marketing materials, running publicity campaigns and managing social media.

We built the R&N website, have produced marketing materials and have run several publicity campaigns for building projects such as The Cape Quarter.

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We have run retail property promotions and publicity campaigns for various Spire properties.

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We assisted the Bureaux in publicizing and promoting its offering through publicity campaigns and social media activations.

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Retail

We have managed publicity, social media and promotional campaigns for a range of retailers.

We assisted Italcotto with publicity campaigns to the consumer and trade media, and assisted with promotions.

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We have advised Wellness Warehouse on marketing strategy, executed publicity campaigns and managed their social media to build the brand and drive sales.

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We have run many publicity campaigns for this leading bookseller, including Homebru and The List, to promoting sales, conceptualizing “100 Books to Read before you Die”, to launching the online store.

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We manage the marketing, promotions and PR for PDL lingerie ad swimwear distributors including international brands such as Hanky Panky and Spanx.

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Travel & Tourism

We are passionate about South African tourism and enjoy promoting destinations and accommodation, such as Perfect Hideaways – a handpicked portfolio of bespoke properties.

Catalyst has an established blog with a large social media following – SA Travelista, which is all about discovering authentic experiences and sharing wonderful products and places with international tourists and locals travellers in South Africa.

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We have supported Perfect Hideaways with PR advice and articles about their bespoke properties.

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Creative

We have run PR campaigns for advertising agencies and allied businesses, including Network BBDO, Gloo and Visual Fusion. We support and promote Cape Town as a hub of creative talent and good design.