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Our Services | [comms strategy/material] [media relations] [event management] [Corporate Gifts] [Branding] [sponsorships & CSI]
We work closely with our clients ensuring we understand their business and the marketing environment and tailor solutions to fit their needs. Our approach is strategic with an emphasis on effective communication, attention to detail and fresh ideas.
The different elements of marketing are closely intertwined, but effective communication is the golden thread running through any business, determining:
- The brand identity and market positioning
- The brand messages
- The Customer relationship with a brand from initial market awareness and understanding to sales and service
- Staff relationships, their morale and ability to act as brand ambassadors
- Supplier relationships
- Investor relationships
Communications Strategy:
Whether you require publicity to launch a product, a once-off event or a complete marketing and PR strategy, we make it our business to understand your brand.
We can assist you in the development of your internal and external communications strategy to support your business objectives.
Research:
Where required, we work closely with professional researchers to conduct communications audits to evaluate the effectiveness of existing communications and identify areas for improvement. We also call on researchers to conduct awareness, attitudinal and perception audits to evaluate your brand’s positioning in the market.
We use this information to clearly identify marketing communications challenges and opportunities for your brand and provide creative and effective communications solutions.
Communications Marketing Materials:
We help you to communicate consistently and effectively and build your brand by working with designers and advertising agencies to develop marketing materials that work effectively for your brand:
- Corporate identity development
- Website development
- Production of printed marketing material (Stationery, business cards, brochures, folders, leaflets, flyers, etc)
- E-mail and printed newsletters
We do copywriting for advertising, in-house magazines, annual reports, brochures and websites.
If you do not use an advertising agency, we will obtain design and production quotes and manage the production of marketing materials on your behalf, ensuring that the look, feel and content is consistent with your brand and the quality is up to standard.
Media Relations and Publicity:
We communicate with journalists, producers and presenters every day and have an excellent national network of media contacts in the lifestyle and business media.
Our media releases are tailored for the needs of the media. We respond quickly to their requests and supply well-written material.
Our publicity campaigns carefully target the most suitable media and we submit thoroughly researched, relevant articles that are credible to journalists and their audiences, and that strategically position your brand in the market.
We deliver measureable results and will report comprehensively on your campaign through:
- Media monitoring and reporting of results
- Comprehensive quantitative and qualitative analysis of coverage obtained.
- Analysis of industry and competitors in the media, identifying trends and issues relating to your sector of business.
Event Management:
We offer a comprehensive service to coordinate polished events you will be proud to be associated with. Our experience ranges from press conferences and celebrity parties, to product launches and international conferences.
We specialise in conceptualising innovative events that make your clients and stakeholders feel appreciated and that reflect your brand values:
- Conferences, teambuilding and seminars
- Media conferences
- Product launches
- Promotions
- Client entertainment
Corporate Gifts:
The gifts you give are a tangible extension of your brand. So we only source the best quality suppliers, to ensure that the product lives up to its promise. We work within your budget to find original gifts to compliment the occasion and work for your brand.
Branding:
We manage the design and manufacture of corporate branding for events, working with a range of trusted suppliers.
Sponsorship & CSI:
Well managed sponsorships and corporate social investments as part of our clients marketing strategy. CSI provides a strong platform for a company to project its values and to gain positive exposure for its brands, whilst contributing to the greater good of the community. We will assist you with strategy development, the identification of suitable beneficiaries, structuring of the relationship and leveraging of the investment through activities, publicity and stakeholder communications.
