To talk effectively to your markets and stakeholders, you need to reach your target audiences and communicate your message clearly and consistently. We help you to develop an impactful marketing communications strategy that supports your business objectives.
Our strategic approach is thorough. We unpack your marketing objectives and challenges. We do secondary research using available information to understand your business, market and environment. If required, we work with professional researchers to undertake quantitative and qualitative research to fill in the gaps and verify our thinking.
We can facilitate workshops with your team where we work with you in defining your marketing priorities in terms of your business objectives, your value proposition, brand essence, personality and voice. We analyse your business environment, your stakeholders and customers, to position your brand correctly in the market. And we identify customer touchpoints and the best communication channels to maximize your reach. The outcome of our process gives you a comprehensive strategy that can inform your planning, activities and budget.
We continuously track trends, tech developments and the best marketing and PR practice. When you need fresh ideas and innovative thinking, we collaborate with you and selected experts to identify marketing opportunities and creative solutions for your brand.
We have good media relationships – we talk to journalists, bloggers and presenters every day and understand their requirements, so our media releases are newsworthy, well researched, factually and grammatically correct, and well-attuned to the audiences we are targeting.
Our well-crafted content secures credible, valuable publicity for our clients. We work across traditional and social media, ensuring your brand enjoys exposure in the press, on broadcast and digital media, and on influential blogs, and your content resonates on social media.
A good picture tells a thousand words. Consumer trends indicate a strong preference for image and video driven content in the media. We collaborate with professional photographers and videographers and we generate our own multi-media content for publicity campaigns and social media.
Consumers want reasons to believe beyond your sales pitch. We help you to live your brand through authentic storytelling, sharing useful advice and providing helpful resources. We develop content and encourage your customers to share their positive brand experiences.
Perception is truth and in the digital age, consumers have access to multiple published and social media channels at their disposal to voice their opinions and to share experiences. Society is moving toward brand accountability, and consumers make choices based on brand values and reputation. In the current environment, is essential to be proactive in building and managing your brand reputation, so that in a crisis you have a foundation of goodwill and support to help you.
We develop and execute brand reputation management plans that look at how you can best reflect your core values. We plan for managing scenarios that may damage your image, and assist you in developing a Crisis Communications plan proactively.
We measure your marketing and public relations ROI through published and social media tracking and analysis in terms of your business objectives. Our campaign reports include comprehensive quantitative and qualitative analysis of print and digital exposure. We can also research industry and competitor exposure in the media, reporting on trends and issues relating to your business.
We work with freelance designers and advertising agencies, to ensure that your communications are on point and reflect your brand identity, value proposition and brand essence.
We produce printed and digital newsletters for your stakeholder and customer databases.
We work with designers and printers, to produce polished marketing materials such as stationery, brochures and folders, consistent with your brand identity.
We work with designers to create simple, powerful websites that are user-friendly and clearly communicate the benefits of your products and services. We write content that in your brand style that supports SEO and answers user needs.
We work with media planners or directly to book advertising to suit your adspend, and we work with excellent designers to prepare your material for digital, print and radio campaigns. We set up and manage search and display advertising on Google Adwords.
Our events are crafted occasions that make your clients and stakeholders feel appreciated and reflect your brand values. Events connect with your customers, face to face. Events create memorable experiences and talk in the market and media. Events help you to thrash out industry issues with your stakeholders. Events celebrate success.